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4 Strategies to Boost Your Flooring Store Revenue

Learn how flooring dealers can increase their revenue through upselling, surcharging, value-added services, and more. Read the article here.

Sister Flooring Product Lines

  • easy way to expand
  • increases ticket amounts for existing customers
  • brings in new customers
  • requires you to update showrooms and website

Multi-Family Housing / Main Street Commercial

  • helps build repeat business (individual units/buildings will need updating regularly)
  • is a competitive market
  • requires a high amount of sales outreach/networking
  • may take time to get foot in the door
  • margins are typically smaller because of the competitiveness of the field

New Construction and Designers

  • similiar to multi-family / main street commercial, it is highly competitive, it requires concentrated sales and outreach efforts, and has smaller margins
  • you often have to wait until project/phase is completed to get paid
  • tends to be higher risk because of the many factors that impact project completion

Bid Commercial

  • jobs are typically larger and go for a longer period of time
  • high likelihood of bieng paid on a monthly basis
  • harder to break into because you need a lot of expertise
  • requires specialized skills and processes
  • there's a slim margin of error when it comes to bids/estimates
  • must be aware of projects that are coming up for bid
  • billing requirements (like AIA) can become complex

Read the full article here:


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